A full-fledged niche content site can train students in key areas of digital communication: content production and curation; community building; social media marketing; and campaigns and ecommerce. Continue reading
Social media managers and content marketers can use Google and third-party tools to pinpoint specific topics, not just broad keywords, that people are actually searching for. Continue reading
To create audio slideshow profile stories, one needs to know, among others, what questions to ask, what photos to take and what sound effects to use. Continue reading
In less than two years, the social media curriculum at University of Wisconsin-Platteville went from non-existent to achieving national recognition for offering the “best hands-on experience.” All levels of administration have positively commented on the curriculum, especially the emphasis on high impact learning practices (the new euphemism for “hands-on”).
Contributed by Dr. Robert J. Snyder, this post discusses why and how the Department of Media Studies at the University of Wisconsin-Platteville added a comprehensive social media curriculum. With the insights shared by Dr. Snyder, other schools may find inspiration, or practical details, in adding coursework within their own social media curriculum with high impact learning practices.
Social media monitoring is a practice that sees widespread use in various industries, and should be part of the core curriculum for every communication degree program. Continue reading
Social media marketers can use hashtag search tools to find topical influencers and hashtags they use, and research hashtags that are relevant to the contents being promoted. Continue reading
By implementing a well-thought-out social media strategy, a student-run content publishing site can bring free publicity to the sponsoring program and give students working knowledge of social media marketing.
This post discusses four issues regarding a hands-on teaching approach for social media courses: inadequacy of existing teaching approach, how to develop a social media strategy for a college- or department-sponsored site, how to implement such a strategy, and what a content publishing site looks like. Continue reading
If Gannett’s radical newsroom restructuring becomes industry norms, journalism schools need to do two things to better prepare graduates for the job market: (a) offer innovative digital training and (b) prepare students for jobs other than newsroom staff. Continue reading
Instructors preparing for a Google Analytics training session can create self-paced, interactive quizzes to help students navigate the complex interface of a Google Analytics account. Continue reading
Instructors preparing for digital journalism courses may borrow some ideas from similar courses taught at peer institutions – here is a collection of such courses that I came across as they link to posts on my blog as tutorials or reading materials. Continue reading
A national survey reveals seven top web metrics that top-level U.S. editors monitor; journalists and journalism students should learn how to read and interpret these key performance indicators, as well as the limitations of each metric. Continue reading
I want to share a list of readings that I compiled for the introduction session of my Web Analytics open course; the list may be of use to instructors teaching web analytics; suggestions for additional readings are always welcomed. Continue reading
Google Maps provides an easy way to illustrate “where it is” and “what it looks like” – two questions a reader may raise but are usually left unanswered. Continue reading
A participant in my online course Google Mapping for Communicators created a virtual tour using Google Earth, and it provides for a good example of how Google Earth can be used as a storytelling tool. Continue reading
I want to share the reading/resource list in my data visualization course; the list breaks into six sections: intro to data viz, choosing the right chart, designing a nice-looking visulization, communicating your message, tools/tips, and resources. This list will be a work in progress and all suggestions are welcomed. Continue reading