If you have a drone video camera but don’t know how to film professional-looking videos, watch these footage to get some ideas for basic and creative aerial filming techniques. Continue reading
Data dashboard in a news report needs to (a) focus on a clear message, (b) use charts that best communicate the message and (c) include annotations to help audience understand the dashboard.
I developed these guidelines from my own experience and from some recent readings, especially the book Communicating Data with Tableau by Ben Jones. While news editors can try these guidelines in developing a dashboard, journalism instructors can also adapt them into a course assignment. Continue reading
This is a 5-minute video I created for the Intro to Data Visualization open course. Instructors and beginners of Tableau can use it as a quick start guide to create interactive data visualizations. Continue reading
A Google map with embedded photos and videos becomes a “multimedia map” that provides for an interactive presentation tool for use in tourism, event planning, news reporting and other location-based presentations. Continue reading
A participant in my recent open online course, Audio Slideshow Storytelling, shows us that anyone, with proper training, can produce a good story using consumer-level equipment and free software. Continue reading
By cropping a photo to its most salient part, we can use Google’s “search by image” feature to identify object in a photo that does not have accompanying texts, caption or metadata. Continue reading
A full-fledged niche content site can train students in key areas of digital communication: content production and curation; community building; social media marketing; and campaigns and ecommerce. Continue reading
Social media managers and content marketers can use Google and third-party tools to pinpoint specific topics, not just broad keywords, that people are actually searching for. Continue reading
To create audio slideshow profile stories, one needs to know, among others, what questions to ask, what photos to take and what sound effects to use. Continue reading
In less than two years, the social media curriculum at University of Wisconsin-Platteville went from non-existent to achieving national recognition for offering the “best hands-on experience.” All levels of administration have positively commented on the curriculum, especially the emphasis on high impact learning practices (the new euphemism for “hands-on”).
Contributed by Dr. Robert J. Snyder, this post discusses why and how the Department of Media Studies at the University of Wisconsin-Platteville added a comprehensive social media curriculum. With the insights shared by Dr. Snyder, other schools may find inspiration, or practical details, in adding coursework within their own social media curriculum with high impact learning practices.
Social media monitoring is a practice that sees widespread use in various industries, and should be part of the core curriculum for every communication degree program. Continue reading
Social media marketers can use hashtag search tools to find topical influencers and hashtags they use, and research hashtags that are relevant to the contents being promoted. Continue reading
By implementing a well-thought-out social media strategy, a student-run content publishing site can bring free publicity to the sponsoring program and give students working knowledge of social media marketing.
This post discusses four issues regarding a hands-on teaching approach for social media courses: inadequacy of existing teaching approach, how to develop a social media strategy for a college- or department-sponsored site, how to implement such a strategy, and what a content publishing site looks like. Continue reading
If Gannett’s radical newsroom restructuring becomes industry norms, journalism schools need to do two things to better prepare graduates for the job market: (a) offer innovative digital training and (b) prepare students for jobs other than newsroom staff. Continue reading
Instructors preparing for a Google Analytics training session can create self-paced, interactive quizzes to help students navigate the complex interface of a Google Analytics account. Continue reading