Call for bloggers

Dear readers and visitors,

If you are interested in reaching an audience who are interested in digital communication, please consider writing for this blog, on a regular basis.

Due to some business initiatives since last year, I have not been able to maintain this blog; as you can see on the blog home page, the last post I wrote was in September 2015.

However, the blog continues to attract sizable audiences from around the world; as seen in the screen shot below, monthly page views and unique visitors, as is reported by, are pretty impressive.

Stats ‹ MulinBlog A digital communication blog —

This blog’s primary target audiences include students, educators and professionals who are interested in topics related to digital journalism, digital communication and digital marketing.

What I expect of you:

  • Good writing. Your (English) posts need minimal or no editing.
  • Commitment. You will have an author account and will write on a regular basis.
  • Relevance. Your interests closely align with that of this blog and its audiences.
  • Insights. You closely follow the industry trends and can share your thoughtful observations.

Please also be advised that we need to discuss and agree upon a writing plan (topics) before you start writing.

What you can expect from me:

  • Exposure. Your article will be seen by the tens of thousands of monthly visitors to this blog. I will also promote it to my 3,700+ Twitter followers.
  • Training. How come many of my blog posts, written years back, still pull sizable audiences from Google organic searches? I’ll let you in on some of the secrets. :)
  • Compensation (possible). You may notice I sell Google ads on this blog; they are not many and the earnings have been about enough to cover the hosting costs for this site. By year’s end, I will share with you (and other bloggers) how much we have earned from the ads, and will be happy to share the earnings with you (less the hosting fee).
  • A friend. And that’s me. And maybe other bloggers as well.

If you are interested, please browse the past posts on this blog for what you can and want to write. Then drop me a line at (please also include a few words about who you are and what you do)

Posted in Writing for the web | 1 Comment

Critical thinking exercises in online courses: How I incorporate them in lecture and production courses

Discussion forum is a major component of online education, so how can instructors imbues critical thinking in the discussions? I want to share the critical thinking exercises that I use in a lecture course and a production course, both are for-credit college courses and are taught online. Continue reading

Posted in Digital journalism education | 2 Comments

RTE Innovation Lead Glen Mulcahy: Bad news and good news about mobile journalism

This guest post was contributed by David Smith, lecturer of journalism at West Virginia University. The Google Hangout video is embedded at the end of this post, along with many of the mobile journalism examples and resources mentioned during the hangout.

Glen Mulcahy, Innovation Lead at RTE in Ireland, gave students from the WVU Reed College of Media an inspiring yet realistic view about the future of journalism during a recent Google Hangout. Continue reading

Posted in Mobile news reporting | 2 Comments

How to write a headline: Discussions and rewrites in my Writing for the Web course

Following the online headline writing tips, students in my open online course, Writing for the Web, discussed how to improve the headlines of sample articles. Readers of this blog may be interested in reading some selected student critiques and rewrites. Continue reading

Posted in Writing for the web | 1 Comment

My testament to how Google rewards quality contents and white hat SEO

I recently have not been writing for the blog as often as I used to, but the blog traffic keeps going up, setting another monthly record in March, with more than 23,000 page views and over 15,000 visitors. Majority of the traffic came from Google referrals; check out the list of 100+ keywords for which this blog appears among the top 10 search results, and read about my content strategy and SEO strategy. Continue reading

Posted in Social media marketing | 2 Comments

Teaching “old” skills in a new way: How a journalism instructor integrates Storify in news writing classes

This guest blog is contributed by Maureen Boyle, journalism program director at Stonehill College in Easton, Massachusetts. Maureen has been integrating Storify in news writing classes and has some teaching tips to share with fellow instructors. Continue reading

Posted in Digital journalism education | 2 Comments

Sequence & variety shooting in video storytelling: A curation of tips and examples

I once created a Storify story pooling some tips and examples about video filming techniques; it was intended for a production course I taught, but has since been viewed more than 6,000 times on the web. I made some updates to the story and want to share it with my blog readers. Continue reading

Posted in Digital tools and tips | Leave a comment

Assignment ideas for social media courses

I want to share some assignments that I developed for Introduction to Social Media Marketing, which is a 3-week open online course at MulinBlog Online J-School. If you are an instructor of social media, please offer some comments and share your course materials; if you are a student, please also share your learning experience. Continue reading

Posted in Digital journalism education | Leave a comment

Now free: Google Earth Pro for immersive news reports and digital storytelling

Journalists and digital storytellers can take advantage of the video tour feature of Google Earth Pro, which used to cost $399 a year but is now available for free, for an immersive audience experience with locations and places. Continue reading

Posted in Digital tools and tips | 1 Comment

Selected readings: SWOT analysis of social media marketing

In preparation for an online course Social Media Marketing, I selected four articles that answer some common questions about social media SWOT analysis. I want to share these articles with fellow instructors and I invite suggestions on good reading materials. Continue reading

Posted in Social media marketing | Leave a comment