Mr. Mu Lin is a digital journalism professional and educator in New Jersey, United States. MulinBlog is a place for Mr. Lin to share his research and thoughts about digital/multimedia journalism with students, instructors and media professionals.
This blog was started in 2012 and has been seeing steady growth in traffic. Topics Mr. Lin regularly writes about include:
- How to develop a digital/multimedia journalism curriculum
- Content training, social media marketing and brand journalism
- Teaching/learning data journalism
- Mobile news gathering and reporting on smartphones
- Multimedia story production, distribution and presentation
- Audio photo slideshow production
- Writing for the web: optimize texts for online presentation
- Digital and mobile strategies for college student media
With a focused content strategy and a routine SEO strategy, this blog has seen steady growth in traffic – see the chart below for monthly stats of page views and visitors in the past 12 months (data source: wordpress.com). Stats do not include traffic to MulinBlog Online J-School, which is a free online training program associated with this blog.
This blog (mulinblog.com) and Mr. Lin’s Twitter handle (Digital Journalism) consistently rank on Page 1 or 2 of Google search results for digital journalism, and many blog posts have Page 1 or 2 ranking for targeted keywords; for instance, a primer Mr. Lin wrote for journalism students tops 122 million Google search results for digital first strategy.
In June 2013, Mr. Lin started MulinBlog Online J-School, a free, open, online program for people seeking web-based training in digital content production. Courses this online j-school offers include Writing for the Web, Audio Slideshow Storytelling, Data Visualization, Google Mapping for Communicators, Web Metrics and Google Analytics, social media marketing, etc.
The growing influence of this program can be seen in Google search results for keywords such as online journalism courses, online journalism training, free journalism courses, which, among others, usually show this blog (www.mulinblog.com) on Page 1 or 2 of millions of results, along with some prestigious institutions that have similar offerings.
Copyright notice: Blog posts by Mu Lin are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.