Category Archives: Social media marketing

How to market content and brand through digital and social media

My testament to how Google rewards quality contents and white hat SEO

Posted on April 7, 2015 by Mu Lin

I recently have not been writing for the blog as often as I used to, but the blog traffic keeps going up, setting another monthly record in March, with more than 23,000 page views and over 15,000 visitors. Majority of … Continue reading →

Posted in Social media marketing | 7 Comments

Selected readings: SWOT analysis of social media marketing

Posted on February 13, 2015 by Mu Lin

In preparation for an online course Social Media Marketing, I selected four articles that answer some common questions about social media SWOT analysis. I want to share these articles with fellow instructors and I invite suggestions on good reading materials.

Posted in Social media marketing | 1 Comment

Content ideas for social media marketing: How to pinpoint specific topics using Google autocomplete and Keyword Planner

Posted on September 30, 2014 by Mu Lin

Social media managers and content marketers can use Google and third-party tools to pinpoint specific topics, not just broad keywords, that people are actually searching for.

Posted in Social media marketing | Leave a comment

Social media monitoring: A must-have skill for communication majors

Posted on September 10, 2014 by Mu Lin

Social media monitoring is a practice that sees widespread use in various industries, and should be part of the core curriculum for every communication degree program.

Posted in Social media marketing | Leave a comment

Hashtag research: How to search relevant hashtags for social media marketing

Posted on September 5, 2014 by Mu Lin

Social media marketers can use hashtag search tools to find topical influencers and hashtags they use, and research hashtags that are relevant to the contents being promoted.

Posted in Social media marketing | 5 Comments

Digital journalism internship opportunities abound at nonprofits

Posted on February 20, 2014 by Mu Lin

After student journalists have been scared straight by their professors about the harsh realities of landing a job in media, obtaining an internship is the top priority.  The majority of students focus on interning at a TV station or newspaper, … Continue reading →

Posted in Industry observation, Social media marketing | Leave a comment

Twitter advertising best practices: 5 tips from a Twitter Ads campaign

Posted on February 15, 2014 by Mu Lin

If you are interested in advertising on Twitter, the five tips from my trial of Twitter Ads may help you better run your own campaign.

Posted in Social media marketing | Leave a comment

Beyond student workers: Journalism internships in digital age

Posted on February 9, 2014 by Mu Lin

With faculty consultant and student interns, journalism schools can help develop and execute a content strategy for nonprofit organizations.

Posted in Digital journalism education, Social media marketing | 1 Comment

Free online course, Audio Photo Slideshow Storytelling, to start Feb. 10

Posted on January 9, 2014 by Mu Lin

A free 5-week online course in audio photo slideshow storytelling that teaches participants how to make a slideshow, which is two skills in one: create an audio slideshow, and tell a story using visual narrative techniques.

Posted in Digital tools and tips, Social media marketing | 3 Comments

SEO tutorial: Keyword research and placement

Posted on January 6, 2014 by Mu Lin

SEO techniques for people who don’t have access to commercial keyword tools – how to research keywords using free SEO tools, and place selected keywords in a way that facilitates search engine indexing and ranking. These search engine optimisation (SEO) … Continue reading →

Posted in Social media marketing, Writing for the web | 76 Comments