Top Posts
- How to design a capstone project for digital journalism majors
- Journalistic skills are key to effective audio slideshow storytelling
- A color palette optimized for data visualization
- Assignment ideas for social media courses
- Sample multimedia journalism work: A good audio slideshow project
- Five shot sequence: Tutorial and example
- The myriad skills employers now expect of journalism graduates
- An example of good online news writing
Category of blog posts
- Audio slideshow (13)
- College media going digital (9)
- Data journalism (30)
- Digital journalism education (49)
- Digital tools and tips (28)
- Industry observation (38)
- Metrics & Analytics (6)
- Mobile news reporting (20)
- Social media marketing (22)
- Writing for the web (27)
-
-
-
Category Archives: Social media marketing
What does it take to be a social media manager? An analysis of required skills in job ads
A survey of social media manager job descriptions shows some common desired skills that are aligned with journalism or communication training. It suggests that by incorporating some new skills, a journalism or communication program is poised to prepare students for … Continue reading
Posted in Social media marketing
Leave a comment
Free online course, Writing for the Web, to start Dec. 2
Writing for the Web is a free, four-week massive open online course (MOOC) offered by this blog. This free journalism course focuses on optimizing web texts for (a) easy online reading and (b) higher search engine ranking. Update: This course … Continue reading
Posted in Social media marketing, Writing for the web
5 Comments
How to best use Forum in Moodle courses: Ideas and tips by professionals
A compilation of good ideas for using Forum in a Moodle course, edited out of a discussion thread in Teaching with Moodle: An Introduction, which is a MOOC course offered by learn.moodle.net and attracted more than 9,000 participants.
Posted in Social media marketing
1 Comment
MOOCs: A learning solution more viable for corporate training than for higher education
My ongoing experiment with MOOC teaching, along with recent readings on this subject, lead me to believe that massive open online course (MOOC) is not a viable alternative to college education, but it can play a role in corporate employee … Continue reading
Posted in Social media marketing
2 Comments
Case study: Low participation rate raises question about effectiveness of Massive Open Online Course (MOOC)
The plummeting participation stats of a MOOC course in basic website design offered by University of Massachusetts may raise questions about the effectiveness of MOOC as a learning solution.
Posted in Social media marketing
4 Comments
A 3-step content marketing strategy for nonprofits, in partnership with J-schools
In a win-win arrangement, a nonprofit organization can work with a journalism program to develop a content strategy, and have j-students help execute the strategy in the form of internships. A content strategy may consist of three ingredients: topic research, … Continue reading
A massive online master’s degree in digital journalism?
The Georgia Institute of Technology announced yesterday a plan to offer a $7,000 online master’s degree in computer science to 10,000 new students over the next three years. Being the first online degree that can be earned completely through the … Continue reading
Colleges and universities may use “brand journalism” for marketing and j-schools can help
Like any other product and service, higher education is a product that needs marketing and promotion. The explosive growth of digital and social media brings with it a new marketing opportunity that has not been fully explored by colleges and … Continue reading
Posted in Social media marketing
1 Comment
New model of online teaching: A learning community for digital content training
As a summer project, I have started working on an “online learning community” for people seeking free training in digital storytelling skills. This project may prove to be a new way of online learning that is different from, or maybe … Continue reading
Online training in digital journalism: The dichotomy between academia and industry approaches
For people seeking web-based training in digital storytelling skills, they will find that online journalism courses offered by colleges are long and may have “unwanted stuffs,” and online training offered by for-profit training organizations are short, focused and more up-to-date. … Continue reading