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Category of blog posts
Category Archives: College media going digital
As student media adviser, you need to supervise a full-blown digital operation and help students learn all the best practices in content production and promotion.
NPR had an experiment among its 2.3 million Facebook page audiences to find out the types of local stories that are more likely to be read and shared by readers. The experiment identified nine types of local stories that will … Continue reading
“Digital first” strategy is in comparison with the “platform first” practice of legacy media platforms (print, TV, radio). Web and mobile platforms demand us to adopt a platform-neutral mindset for an all-inclusive production approach – create the (digital) contents first, … Continue reading
The student newspaper at University of Oregon, the Daily Emerald, ended its 92-year, Monday-to-Friday operation in June 2012, and switched to a digital operation. As a student newspaper adviser myself, I am more interested in the changes this digital switch … Continue reading
The organizational chart of student media at Texas Christian University shows dramatic changes in both organizational structure and workflow after they initiated the digital-first strategy in fall 2012. What they did was essentially starting a new organization, and in this … Continue reading
In a previous post about “digital first” strategy for student newspapers, I said a digital strategy involves all three platforms: print, web and mobile. At issue here is that regular websites need to be optimized for mobile viewing – a “web” … Continue reading
If you are involved in college or high school student newspapers, you may want to know how some schools are pioneering a “digital first” strategy, as well as the new philosophy and workflow that come with the new strategy. The … Continue reading
The 12 university-sponsored news sites feature interactives, videos, photo slideshows and social media journalism; they need improvements in web writing and photography.
I serve as faculty adviser for the student newspaper on campus. It’s a small one – monthly with about eight pages. I have been approached by the school administrator asking if we could move the newspaper online thus saving some … Continue reading