Category Archives: Writing for the web

An often overlooked part of web writing is the “invisible texts” of an article – metadata for search engines, social media sharing, and content curation. Articles with well-written metadata stand a better chance of being read and shared online. Metadata … Continue reading →

If you are a digital journalism instructor, consider this “writing for the web” assignment in your class – ask students to rewrite a lengthy blog post. Many blog posts are long and written in a print style; they are hard … Continue reading →

If I were to summarize what I did to grow this blog for the past year, it is (a) find a niche topic and target audience, (b) keep writing relevant, quality contents, and (c) let contents be found through Google … Continue reading →

I said in other posts that the time-tested “old” journalism is still basis for good digital journalism, and here’s one more reason for that argument: the conventional “inverted pyramid” news writing style works especially well to facilitate reading of long-form … Continue reading →

Writing for the web requires some techniques and a special workflow that are not common in traditional print writing. Here are some tips that can optimize print materials for on-screen reading. These are the guidelines that I teach in media … Continue reading →

A headline needs to be self-explanatory so that readers can “get the point” without reading the article or synopsis. This guideline is especially important if the article will be posted or shared on the web.

There are times you need to show a “live” web page in your post, not just a screenshot of that web page. With an embedded web page, readers can use the mouse to scroll up/down or left/right to explore the … Continue reading →