A participant in my open online course Writing for the Web did a good job developing an SEO strategy following guidelines in class lecture. I want to share with my blog readers this step-by-step SEO plan for a proposed online article.
About the course: Writing for the Web is a free online course offered through this blog. Among others, one topic in this course is to conduct on-page search engine optimizations to help search engines find and rank an article.
About the assignment: for the SEO assignment, students are asked to study the tutorial and develop a detailed SEO strategy for a proposed online article. The “strategy” consists of two parts: what keywords to target; where to place the keywords in the article.
About the sample SEO strategy: following guidelines in this SEO tutorial and other course materials, Marise Mishan, a blogger from South Africa, developed a detailed SEO plan for a blog post that she will write for her blog, www.traveldance.net.
SEO strategy by Marise Mishan
- I typed “travel writing” into Google and the 5 highest-ranking organisations were: lonelyplanet.com, theguardian.com, writersdigest.com, telegraph.co.uk and wanderlust.co.uk
- Similar searches suggested by Google included: travel writing jobs, freelance travel writing, travel writing tips and travel writing examples
- Went to alexa.com for some additional keyword ideas but could not access the keyword research tool without upgrading to the Pro Advanced Plan.
- Used Google keyword planner to research the five keywords from step 1 and 2. Based on the results I would remove freelance travel writing and travel writing tips from my selected keywords. Some other suggested keywords with high monthly averages included writing jobs, freelance writing jobs and online writing jobs.
- Based on these results my main keywords would be travel writing, travel writing jobs, freelance writing jobs and online writing jobs. The headline of my article would be “Online travel writing jobs”. I would break the article into three sections with these three subheads: “Getting an online writing job”, “Freelance travel writing”, and “Some good online travel writing examples”.
- I would place these keywords into the first and last 25 words of the article by writing short introduction and conclusion paragraphs.
- I would also bold the headline and subheads.
- I would use the following variations of my keywords: travel writer(s), travel writing, travel writing career(s), travel writing articles. I would also change the word order for instance: writing jobs online, examples of travel writing.
- I could maybe change the subheads to some of the word variations so I could use modifiers for instance instead of “How to freelance as a travel writer”, I could use “10 tips for freelance travel writing” or instead of “Getting an online writing job” I could use “Best online writing jobs”
- Finally I would place the keywords in the metadata text as follows: “Online travel writing jobs, tips and examples.