How to use Google Analytics: Interactive quiz proves effective training tool

Instructors preparing for a Google Analytics training session can create self-paced, interactive quizzes to help students navigate the complex interface of a Google Analytics account.

When developing the free Google Analytics course offered through this blog, it became clear that it takes more than a tutorial video and a discussion forum for students to learn “how to use Google Analytics” – students need to access a working GA account where they can play around and find what they are interested in.

The way I solved this problem in the online Google Analytics course is to set up a guest account for the GA account of my site (, which has more than 30,000 page views each month – enough data for students to play around. Moreover, to guide student learning, I developed some interactive quizzes which students said are helpful in guiding their study.

The quiz questions take the form of multiple-choice or true/false statement. Below are two sample questions:

How to use Google Analytics

How to use Google Analytics

If students choose and submit a wrong answer, the review page will provide correct answers, along with instructions on how to find the answer:

How to use Google Analytics

Students liked such interactive quizzes, as they commented in the discussion forum:

This was a great exercise to look inside Mulinblog GA. I was used to looking for certain things on my own website, so the test helped navigate around. I found it more or less easy to find everything we were asked to do. (student #1)

I agree. Having this make learning GA so much easier, because I can play around and find the answers myself. I tried with my own site but because my numbers are small there’s not much to go on, and learning GA you really need enough data. (student #2)

Questions were tricky but make you think about how to use GA. (student #3)

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About Mu Lin

Dr. Mu Lin is a digital journalism professional and educator in New Jersey, United States. Dr. Lin manages an online marketing company. He also manages MulinBlog Online J-School (, a free online journalism training program, which offers courses such as Audio Slideshow Storytelling; Introduction to Social Media Marketing; Writing for the Web; Google Mapping for Communicators; Introduction to Data Visualization; Introduction to Web Metrics and Google Analytics.
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