Category Archives: Social media marketing

How to market content and brand through digital and social media

Journalism schools are best positioned to be market leaders in web-based content training

Posted on May 4, 2013 by Mu Lin

There will be growing demands for content trainings from institutions that want to engage target audiences, and journalism schools should seize this opportunity; that’s my argument in a previous post. To continue on that topic – j-schools are positioned to … Continue reading →

Posted in Social media marketing | 2 Comments

Future of journalism education lies in content training for institutions, not journalism training for news media

Posted on April 27, 2013 by Mu Lin

Growing demands for journalism training will come from institutions that are eager to reach and engage the public. To stay ahead of the curve, a journalism program needs to expand its curriculum focus to include content training for institutions, and … Continue reading →

Posted in Digital journalism education, Social media marketing | 2 Comments